CLEANSE

• gentle shampoo

• clarifying shampoo

• medicated shampoo when appropriate

CONDITION

• rinse-out conditioner

• deep conditioner/mask

• leave-in conditioner

TREAT

• protein/strengthening treatment

• bond-building treatment

• scalp treatment

• specialized treatments

STYLE

• heat protectant

• mousse

• gel

• cream

• oil/serum

• edge control

FINISH

• shine

• frizz control

• humidity protection